IPL Title Sponsorship: Pepsi bags title sponsorship of Indian Premier League

The upcoming sixth season of the Indian Premier League (IPL), a highly lucrative cricket tournament, will be named Pepsi IPL, as the soft drink company won the title sponsorship by offering Rs 396.8 crore.

The previous title sponsor, real estate firm DLF, who had sponsored the tournament for five years, decided not to renew their contract in July. DLF had spent Rs 250 crore during its sponsorship.

Pepsi was one of the two bidders for the title sponsorship, with the other being Airtel.